As you can see I’ve not written for a while, and the honest answer for that is overwhelm. Feeling like there are not enough hours in the day, then panicking I’ll never get anything done in time, which in turn leads to what should be my most productive time being my least productive. Sound familiar?

Accidental Vix started out as a ‘side hustle’ when I shattered my hip in my mid-twenties and was bedridden for months on end with various major surgeries over the coming years. I am an introvert and like my own space but with the same four walls for company I turned to my sketchbook and pen. I started selling on Etsy and then rekindled my love of sewing and added children’s clothes to the mix. All while being a self employed interior architect and designer, which to be honest was pretty much full time and paid the monthly bills and mortgage etc.

Fast forward to 2018 after my daughter was born. Being self employed if you don’t work you don’t get paid so I decided to return to work, only to see that things weren’t so rosy. The economy and political climate was uncertain to say the least, and I was, and still do, worrying for the future of my family. I could normally see work on the horizon even if in a quiet spell, but this was different. Retail design was changing, online habits were changing, shopping was changing, high streets disappearing. I decided I needed to do something about it and rebranded last year to split into Accidental Vix Prints and Accidental Vix Sews and to treat these as businesses that could potentially support our family.

I can’t change politics (oh how I wish I could right now) so I’m concentrating on what I can make a difference to – my mental health. Currently I run three businesses, and have two young children, not to mention my poor husband who is getting sorely neglected in all this too.

The big decision – although my day job work is very quiet at the moment it has to take priority when it comes in, my children come first and putting a roof over our heads and food on the table is the top of the list. That said, with it being so sparse at the moment I decided to concentrate on getting my prints wholesale into shops this year, and am working really hard behind the scenes on this.  Sketching is my passion.

That leaves my sewing, and I’m beginning to resent it. I don’t want to be sewing at midnight, getting frustrated when I make tired mistakes, not spending time with my husband and thinking about work when I’m with my kids. I chose to sew as my creative outlet outside of my day job, which involves a lot of technical architectural drawing, admin and building sites so isn’t as glamorous as you might assume. Sewing is no longer giving me joy and filling every spare second of my time with three businesses and no creative escape.

So, I’ve decided for my own sanity that I’m pressing pause on Accidental Vix Sews!

To quote Sebastian Vettel (thanks for the quote Therese)

‘Sometimes you need to press pause to let everything sink in’

This doesn’t mean I will be disappearing all together but there is a plan:

  • There will be a quick flash sale of 30% off all current stock in my Etsy shop – make sure you sign up to my newsletter to be the first to hear about it
  • This will make way for my summer collection. What summer collection I hear you say? Well, I am beginning to think the same as I’ve only sewn half of it and not done much promotion! So, it will be released as an initial mini collection next week, with new items added over the summer as and when I sew them. It is limited edition so once all the sizes/stock has gone there will be no more so be quick
  • I will continue to sew for my children and will be sharing this on instagram. This allows me the freedom to experiment with new patterns, of which I have many, and try new techniques and challenges. Please keep interacting, I love hearing your feedback and it’s invaluable to me in my future decisions
  • I also want to sew more of my own clothes, and who knows in the future I may venture into selling adult clothes, so would again love hearing from you on this over on instagram

Now I’ve said it I’ve just made myself accountable, so snap up the bargains when they arrive, find some bright and fun limited edition organic summer clothes ready to enjoy the summer hols, who knows they may even bring the sun back out.

Let’s see where the future takes us!


Written by Vicky Morse

The designer behind Accidental Vix and mum of gorgeous and boisterous baby boy and wife to fab and supportive hubby with an aim to just be creative.

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